American Express

10 days for new product launch.
In 1998, American Express had developed a new product to complement its financial services – the in-store ATM. Prospective customers were eager to try it out. Our challenge was to provide a fully-functioning prototype for the product roll-out at a United Artists theater in 10 days, starting with only artist drawings.

Redesign makes dream come true.
Our engineering department turned the customer’s vision into a manufactured reality. During the “real-world use test”, we discovered the maintenance access door could not function as pictured. Working with the customer, we re-designed the surround for easy access by authorized persons – the first of many improvements to come.

Prototype steals the show.
The prototype was delivered on time and with great success – it was a fully functioning ATM, with the exact look, feel and quality of the final, manufactured product. Since that opening, Philadelphia Sign has delivered nearly 2500 units and corresponding ATM signage.

Philadelphia Sign has the ability to anticipate needs, and accommodate challenges “ they were a valuable resource, very good at interpreting our vision and always delivering what they promise.”

Director of Marketing, American Express Establishment Services