Citizens Bank

Fast approaching deadline for regional roll-out.
When Citizens Bank purchased Mellon’s retail banking in the Mid-Atlantic region, the deadline to convert the facilities was 12 months. The sign conversion program was struggling and the deadline fast approaching when Citizens brought in Philadelphia Sign. Our challenge was to take over and change out the signs and ATM surrounds at 610 sites within the remaining 10 months.

Coordination and teamwork brings program on track.
Our team of program managers and engineers worked quickly to bring the program under control through constant coordination. We molded our systems to the customers, maintained constant communication and responded immediately as situations arose. This eliminated guesswork and reduced the stress of this challenging program for our customer.

Successful roll-out.
Philadelphia Sign made a commitment to Citizens Bank to meet the original schedule for the conversion. We held true to our commitment. The result was a high quality sign program for the bank, delivered on time, helping Citizens Bank be successful and victorious.

“Success” the only way I can describe the impact of the new signs! I recognize the level of determination, dedication, and teamwork that was necessary to get this job done.”

VP Marketing, Citizens Bank