Holiday sales represent as much as 30% of annual retail sales. It’s no secret that online sales cut into business away from brick and mortar locations. But, shopping trips during the holidays are also an annual tradition for many consumers. How can you gain a competitive edge and bring more customers into your store? Savvy business owners understand the power of signs!
Creative, colorful, compelling – signage has the power to draw in buyers. Product offerings are as unique and varied as the retail businesses served. Signs can help shoppers locate and identify your business, tell your brand story, set the mood and inspire sales. Signs are the most cost-effective form of advertising, working for you round the clock and round the calendar.
From the road or highway channel letters, monument signs and pylons give your business high visibility at a distance. Passers-by at street-level can be enticed to enter with architectural signage and wall signs. Once inside your store, large format graphics and digital signage can drive dollars to the register and contribute to the shopping ‘experience’.
If you’ve already made the smart investment in signage, remember that your existing signs benefit from annual cleaning and maintenance. What better time to schedule your sign maintenance than before the busy shopping season? If your signage is older, consider retrofitting your components with energy efficient LED lighting. LED’s are also brighter and better for the environment. Philadelphia Sign can help put a jingle in your pocket with energy-saving lighting.
Your signs are a direct reflection of your business. Signs communicate who you are, what you offer and even suggest the quality of your goods and services. Take advantage of the busiest shopping time of the year by making sure you are well-staffed, well-stocked and well-represented by your signs.
Contact us today for signage products from Philadelphia Sign that can make your brand shine merry and bright during the holidays and every day.