Project Spotlight: 120′ Target Highrise Pylon Sign

For more than 20 years, Target has partnered with Philadelphia Sign for all their signage needs. From the largest of pylons to channel letters to the illuminated bull’s-eye to the smallest of custom signs, PSCO continues to provide turnkey services for 50% percent of Target’s new builds and remodels. 

Target Pylon Install
Target Pylon Install

For the pylon sign located in Lowell, MA, Philadelphia Sign was involved in the initial design and engineering of the 120’ freestanding pylon sign in 2008. The original design included 4 tenant signs below the main Target bullseye logo. This project was completed and erected. In 2012, the next rendition included two additional tenant signs.  With an upgrade to include more tenant signs, the PSCO engineers included additional reinforcement to the structure. 

Refacing Sign
Target Pylon Sign
Target Pylon Sign

Today, as PSCO is part of the Target Brand Refresh team, our Installers were able to apply a new face to reflect the new brand identity throughout the United States.

Target Pylon Sign
Target Pylon Sign