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Retail Signage and Your Bottom Line

The Evolution of Signs

The practice of using signs to advertise goods or services pre-dates the Romans. Sign usage grew in popularity paralleling the growth of commerce. In the 1700’s, tens of thousands of signs could be found hanging over the doorways of shops throughout Europe. At that time, sign design consisted of an image symbolizing a trade, as almost no passersby were literate. Those icons were the precursor to modern day logos. While the medium and the messages may have evolved, the results remain the same: signs sell!

Today retail interior and exterior signage is used to promote, engage, communicate, entertain and influence. Signs act as your best onsite sales force, day or night, year-round. Advances in energy-efficient lighting technology like LEDs, mean that signs are now even more cost-effective sales tools.

Exterior Signs: Because First Impressions are Lasting Impressions

Exterior signs determine your customers first and lasting impression about your business. On the roadways, digital signage or high-profile illuminated pylons capture the drivers’ attention. At the street level, monuments, channel letters, and architectural signage enhance your brick and mortar location; while directional signage helps customers navigate parking and draws them through your door.

The Influence of Interior Signage on your Sales

Once customers enter your business, smartly designed interior signage has the power to engage your shoppers at the point of purchase. Traditionally, interior signs have been used to promote specific products or special pricing. Signs now have become part of the designed environment, adding to the entire shopping experience. Large format graphics make a bold statement, setting the tone and telling a story. In shopping centers or multi-level structures, wayfinding is essential to identify routes to sales spaces or amenities. Wall signs highlight your merchandise departments. Right up to check-out, signs have the power to affect decision-making and increase sales.

Protecting your investment makes good cents

Once installed, a maintenance contract will ensure that your signs continue to give you the best return on your dollar. Just as a well-designed, properly functioning sign can positively affect customer perception, signs that are broken or faded or with burned out lighting components can adversely impact your business and revenues. A maintenance contract can cover unforeseen circumstances like storm damage, vandalism, accidents, as well as simple wear and tear. Maintenance contracts are well worth the minimal cost to protect your investment.

History shows that retail signage is a smart investment for your bottom-line.

Philadelphia Sign: A Leader for Over 100 Years

Philadelphia Sign has more than a century of experience in sign design, manufacture, installation and maintenance. From concept to completion, no other company can equal our know-how. We can meet you most demanding timelines on any scale. Contact us to find out why the world’s most iconic companies have signed with us.

Sign with us today!